The Caring Company introduces:

Customer Contact Strategy Models

Unique blueprints for your ideal customer contact

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A concrete model

Every organization is unique

Yet many companies are pushed into standard customer contact solutions – often without success.

That’s why I developed the Customer Contact Strategy Models.

8 unique, recognizable blueprints that show how customer contact should really work in your organization.

These models give you immediate direction

  • What vision fits your type of organization?
  • What strategic choices lead to success?
  • What should you focus on in steering?
  • And what should you especially not do?

How do we determine your model?

By measuring your organization on People (customer focus), Processes (complexity), and Pennies (value of customer contact).

The outcome, along with the model, forms the basis of your customer contact strategy.

No vague advice, but a concrete model that fits your business, customers and challenges.

Based on practice

Based on real hands-on experience in SMEs, not devised behind a desk.

Directly applicable

They answer the question “how should customer contact work for us?”.

Clear framework

Clear framework for choices about AI, team, channels, KPIs, leadership and more.

Specifically

Not woolly, but concrete, workable and recognizable.

Customer Contact Strategy Models

Strategic Alliance
With this model, you improve communication and coordination, enabling you to truly grow together with partners. Ideal if, for example, you struggle to optimize strategic collaborations.
Lean Care
Want to cut costs without your customers noticing? With customer-focused efficiency, you maintain high-quality service while making smart savings. Perfect for fast, streamlined support.
Minimalist Efficiency
Too many costs for basic service? With essential efficiency, you keep expenses low without compromising on your customers' core needs.
Operational Fortress
There are many technical issues and not enough time to resolve them. Build a strong operational foundation and provide immediate solutions to your customers, so downtime becomes a thing of the past.
Premium Service
Rol de rode loper maar uit, want de klant is jouw koning. With Premium Service, you deliver exceptional, personalized service that makes a lasting impression and builds long-term relationships.
Risk Containment
Are compliance issues and errors weighing heavily on your customer contact? This model helps you minimize risks and stay compliant without compromising on service quality.
Selective Partnership
Your most important customers deserve the best care. By entering into a selective partnership, you focus on valuable, long-term relationships that make the greatest impact.
Strategic Alliance
With this model, you improve communication and coordination, enabling you to truly grow together with partners. Ideal if, for example, you struggle to optimize strategic collaborations.

Instant insight into what fits your organization

A framework for all decisions around customer contact.

Clarity for board, MT and customer contact team.

No more doubts about channels, AI, KPIs or team: the model provides direction.

Discover your model!

Contact Compass

You discover your model in the Contact Compass. The first step in the Contact Framework

To Contact Compass

E-book “Finally, a book on customer contact strategies!

A full deep-dive into the Customer Contact Strategy Models in the e-book.

Buy The E-book!