About The Caring Company
Leading in Customer Contact
Hi! I am Cynthia: expert in leadership of customer contact teams.
Since 2006 I have helped several national and international million-dollar companies to improve their customer contact departments. Brands I have worked with, include: Flinndal, MessageBird, NMBRS, BESTSELLER, Talpa Network, Budget Thuis, and enviolo. At all these companies, I implemented various changes in leadership, team dynamics, processes, and practices.
In 2021, the Customer Contact Management Association (CCMA) awarded me Manager of the Year.
In late 2022, I founded The Caring Company and have been advising companies to make sustainable changes to improve their customer contact teams.
Having managed hundreds of employees from different cultures and generations, each with their own perspective, motivation, background, and values, I know exactly how best to deal with these differences within teams.
Background in Applied Neuroscience in Child and Educational Studies
I have a background in Applied Neuroscience and Pedagogical Sciences This gives me extensive scientific knowledge of human development, and I know how to translate theory into practice.
I combine my analytical, people-oriented background with my years of experience working in customer contact departments I started my career in customer contact in 2006 as a customer service agent as a side job alongside my studies. Within no time, I was promoted to a leadership position and developed into a team leader, manager, and Director of Customer Care.
From my broad experience and background, I have developed a clear vision of how a customer contact department can be the best place within an organization for (young) talent to grow, prosper, and develop. I love innovations and automation but never lose sight of the human aspect.
Curious about my vision? I’ve shared it in several keynotes, podcasts, presentations, and webinars. I have also served on a number of award panels as a judge.
Typical Cynthia
Did you already know this about me?
- I once made a career move into Finance & Compliance
- Because of my half-Croatian background, I was raised bilingual. This allows me to learn languages easily and I can make myself understood in six languages.
- Actually, I speak more English than Dutch, in daily life.
- I started out as an agent and I still enjoy doing customer contact work.
- Besides my work for The Caring Company, I am also a member of the advisory board of Frankwatching Conversational Conference, and I write columns for Ziptone.
- I really enjoy making beautiful and creative PowerPoint presentations.
The Caring Company has worked for:
From February to November 2023, Cynthia served as the Operational Manager Telecom for Budget Thuis, covering maternity leave replacement. In this role, she was responsible for all customer service activities related to our products, including All-in-1 and Mobile services. Some of these tasks involved collaboration with partners for both customer service and technician activities.
Working with Cynthia was a pleasant experience. She has a keen understanding of the bigger picture and effectively translates it into the details of daily operations. Cynthia excels at setting priorities for both the team and herself, making her highly effective in her role. She communicates well with diverse audiences and serves as a valuable collaborator for team leaders, fellow management team members, other colleagues, partners, and executives. She is proactive, stays attuned to market developments, and effectively conveys her insights. Cynthia's excellent PowerPoint skills are applied strategically, effectively inspiring and engaging groups.
In summary, it was a very positive and successful collaboration, and I look forward to the possibility of working together again in the future!
I have come to know Cynthia as an innovator in the support industry. She is very informed, well read and passionate about all new trends and opportunities the support landscape has to offer Never afraid to try something new or different if the standard road doesn't work.
Working together with Cynthia is a great experience. She is generous with her knowledge, unafraid to share her valuable opinions, and makes herself available so that you can set and achieve goals together.."
"Cynthia and I worked for over 2.5 years together managing different teams in a e-commerce environment. Customer first thinking and customer centric acting should be Cynthia's middle names. She not only puts the customer at the heart of the operation, but also has a true and genuine heart and feel for them Real customer CARE personified!
I've personally witnessed her strong people leadership and captivating presentation skills. Besides that Cynthia is a committed, caring colleague and great person to interact with and bounce ideas off A true pro I highly recommend and would love to work again with one day.."
Optimizing customer contact is practically Cynthia's middle name She has a tremendous amount of knowledge and is highly professional. Moreover, she is very punctual and reliable. With Cynthia, you know that a commitment is a commitment. Additionally, she is very friendly and pleasant to work with. I genuinely enjoyed working with Cynthia. 🙂 🙂
If you want the customer contact within your business to reach the next level, I wholeheartedly recommend Cynthia without a doubt."
I had the privilege of working with Cynthia for over 2 years. Starting from a customer care agent role, I progressed to a team leader position under her management. She always had confidence in me and expressed it openly.
Cynthia knows how to strike a good balance between positive feedback and addressing areas for improvement. She guided me when necessary and allowed me to learn on my own. I always found it a pleasant and positive experience.
It's been several years since we worked together, but Cynthia is an absolute authority on customer service and leadership. Under her supervision, there was always a good ambiance within our team, The noses were always in the same direction and there was never any hostility, competition, or other forms of tension in the workplace. But at the same time, she managed to give her team members the confidence and autonomy to carry out their work in their own way. To this day, I still use techniques in my own work, which are inspired by Cynthia's leadership methods.
I have had the privilege of collaborating with Cynthia at three different companies. The 9 years we worked together have always been an incredibly pleasant and educational experience for me. Each time, Cynthia has consistently amazed me with her knowledge of Customer Care, her drive for innovation, and her ability to foster growth and development within her team.
"I worked with Cynthia at BESTSELLER supporting her with People related matters Cynthia has a talent in seeing what her colleagues need, and when they need it, while always taking a fair approach.
She was always on top of the people processes and wasn't scared to ask for support in time. She had a proactive approach to people management which was highly appreciated from the People team
I worked with Cynthia in the board of the KLIN foundation. She turned out to be a highly effective colleague. Cynthia is very efficient and highly intelligent, she brings a lot of original ideas and energy and is a great team player. It really is a pleasure to work with her.
I have had the pleasure of working with Cynthia at Talpa E Commerce. I have always experienced our collaboration as very pleasant, and I have learned a lot from her. Cynthia is always up-to-date with the latest developments in customer contact and is not afraid to try or share new things. What I really appreciate about Cynthia is that she always seeks improvement and continues to motivate our team.
"What is remarkable about Cynthia is that she does an excellent job of connecting people and technology. Her energy and drive show that she is an inspiration to our field and the CCMA"
Wondering how I can help your team?
Want to know how I can help you make your customer contact department shine in all areas?
Book your match call, and we’ll discuss your specific situation. I will give you 3 tips that you can immediately apply to your team. In addition, we will determine together during the conversation whether we are a match.
Want to know more? Book your match call using the button below