Consultant change management for customer contact teams
I help you lower employee turnover, absence rates, and staffing costs by implementing a sustainable customer contact strategy.
17+ years of experience
In improving customer contact teams in terms of leadership, team dynamics, processes and practices.
Manager of the year
In 2021, the Customer Contact Management Association (CCMA) awarded me Manager of the Year. (CCMA).
Committed and accessible
I am highly accessible and committed to getting the best out of your team.
Achieving your customer service KPIs structurally, without sacrificing the job satisfaction of your team?
For many companies, the customer contact department is a necessary evil. It is often thought that this department, by definition, costs money and does not directly generate revenue. Research has shown that good customer service directly affects long-term sales.
For example, good customer service affects purchase choice and has a positive impact on buying behavior. With a good customer contact strategy and a vision for your customer contact team, you will make your customer contact department a valuable, efficient and effective department that contributes positively to business goals.
As an experienced change management consultant for customer contact teams, I help you with a practical approach for the long term, so that you achieve results in the form of less turnover, less absenteeism and lower personnel costs, without compromising the job satisfaction of your team.


Zendesk & Customer Contact
Optimization
Improve efficiency and lower manual work by optimizing Zendesk and your processes.

Interim management
with optimalization
I am a professional who can immediately start optimizing the performance while stabilizing the team.

Customer contact strategy
I help your customer contact team shine like a diamond with a sustainable strategy tailored to your needs.
Hi! I'm Cynthia: expert in leadership of customer contact teams
Since 2006 I have helped several national and international million-dollar companies to improve their customer contact departments. Merken waar ik mee heb gewerkt zijn onder andere Flinndal, MessageBird, NMBRS, BESTSELLER, Talpa Network, Budget Thuis en enviolo. Hier heb ik diverse veranderingen doorgevoerd op het gebied van leiderschap, team dynamieken, processen en werkwijzen.
In 2021, the Customer Contact Management Association (CCMA) awarded me Manager of the Year.
In late 2022, I founded The Caring Company, where I help companies improve their customer contact teams by implementing sustainable changes.

The Caring Company has worked for:







What do others think of The Caring Company?
From February to November 2023, Cynthia served as the Operational Manager Telecom for Budget Thuis, covering maternity leave replacement. In this role, she was responsible for all customer service activities related to our products, including All-in-1 and Mobile services. Some of these tasks involved collaboration with partners for both customer service and technician activities.
Working with Cynthia was a pleasant experience. She has a keen understanding of the bigger picture and effectively translates it into the details of daily operations. Cynthia excels at setting priorities for both the team and herself, making her highly effective in her role. She communicates well with diverse audiences and serves as a valuable collaborator for team leaders, fellow management team members, other colleagues, partners, and executives. She is proactive, stays attuned to market developments, and effectively conveys her insights. Cynthia's excellent PowerPoint skills are applied strategically, effectively inspiring and engaging groups.
In summary, it was a very positive and successful collaboration, and I look forward to the possibility of working together again in the future!
I have come to know Cynthia as an innovator in the support industry. She is very informed, well read and passionate about all new trends and opportunities the support landscape has to offer Never afraid to try something new or different if the standard road doesn't work.
Working together with Cynthia is a great experience. She is generous with her knowledge, unafraid to share her valuable opinions, and makes herself available so that you can set and achieve goals together.."
"Cynthia and I worked for over 2.5 years together managing different teams in a e-commerce environment. Customer first thinking and customer centric acting should be Cynthia's middle names. She not only puts the customer at the heart of the operation, but also has a true and genuine heart and feel for them Real customer CARE personified!
I've personally witnessed her strong people leadership and captivating presentation skills. Besides that Cynthia is a committed, caring colleague and great person to interact with and bounce ideas off A true pro I highly recommend and would love to work again with one day.."
Optimizing customer contact is practically Cynthia's middle name She has a tremendous amount of knowledge and is highly professional. Moreover, she is very punctual and reliable. With Cynthia, you know that a commitment is a commitment. Additionally, she is very friendly and pleasant to work with. I genuinely enjoyed working with Cynthia. 🙂 🙂
If you want the customer contact within your business to reach the next level, I wholeheartedly recommend Cynthia without a doubt."
I had the privilege of working with Cynthia for over 2 years. Starting from a customer care agent role, I progressed to a team leader position under her management. She always had confidence in me and expressed it openly.
Cynthia knows how to strike a good balance between positive feedback and addressing areas for improvement. She guided me when necessary and allowed me to learn on my own. I always found it a pleasant and positive experience.
It's been several years since we worked together, but Cynthia is an absolute authority on customer service and leadership. Under her supervision, there was always a good ambiance within our team, The noses were always in the same direction and there was never any hostility, competition, or other forms of tension in the workplace. But at the same time, she managed to give her team members the confidence and autonomy to carry out their work in their own way. To this day, I still use techniques in my own work, which are inspired by Cynthia's leadership methods.
I have had the privilege of collaborating with Cynthia at three different companies. The 9 years we worked together have always been an incredibly pleasant and educational experience for me. Each time, Cynthia has consistently amazed me with her knowledge of Customer Care, her drive for innovation, and her ability to foster growth and development within her team.
"I worked with Cynthia at BESTSELLER supporting her with People related matters Cynthia has a talent in seeing what her colleagues need, and when they need it, while always taking a fair approach.
She was always on top of the people processes and wasn't scared to ask for support in time. She had a proactive approach to people management which was highly appreciated from the People team
I worked with Cynthia in the board of the KLIN foundation. She turned out to be a highly effective colleague. Cynthia is very efficient and highly intelligent, she brings a lot of original ideas and energy and is a great team player. It really is a pleasure to work with her.
I have had the pleasure of working with Cynthia at Talpa E Commerce. I have always experienced our collaboration as very pleasant, and I have learned a lot from her. Cynthia is always up-to-date with the latest developments in customer contact and is not afraid to try or share new things. What I really appreciate about Cynthia is that she always seeks improvement and continues to motivate our team.
Wondering if I can help you? Book your match call, no strings attached!
Wondering if and how I can help you improve your customer contact team? book a free matchcall!
During this match call we discuss your challenges and I give you 3 practical tips that you can apply today to improve the performance of your customer contact team.
Together, we will see if I am the right person to help you further.
If you are interested, you can just book your match call below!
