Consultancy customer contact strategy
I help you lower employee turnover, decrease absence rates, and regain control over your staffing costs by implementing a sustainable customer contact strategy.
Do you want to improve the results of your customer contact team?
As (ultimately) responsible for a customer contact department, you want your department to function efficiently and effectively. Not only will you ensure satisfied and loyal customers, but you can also improve your offer permanently based on the input of customer complaints.
What you run into, however, is that the customer contact department is not functioning adequately. The processes are chaotic and messy. There are (unnecessary) backlogs and lots of manual work. You see that this affects both customer satisfaction and customer outflow.
At the same time, you also see that this affects how the team works together. You want your team to be happy and satisfied with the work. Instead, you are faced with high or long-term absenteeism and high turnover, which prevents the team’s quality from rising to a higher level. You lack the right knowledge and expertise within the organization to solve this problem sustainably. What you need is personal advice from a professional who helps you in practical steps with a long-term strategy A professional who helps you achieve concrete results and has an eye for what people need to achieve results together with pleasure and satisfaction.
That is what I help you with.
What would it mean for you and your team if you...
✔︎ Reduced turnover, absenteeism, and personnel costs?
✔︎ Ensured the team collaborates with joy and satisfaction to achieve goals?
✔︎ Systematically increased customer satisfaction while reducing unnecessary contact moments between the customer and your organization?
Hi! I am Cynthia: expert in leadership of customer contact teams.
Since 2006, I have helped several national and international million-dollar companies to improve their customer contact departments. Brands I have worked with, include: Flinndal, MessageBird, NMBRS, BESTSELLER, Talpa Network, Budget Thuis, and enviolo. I have implemented several changes in the areas of leadership, team dynamics, processes, and ways of working.
In 2021, the Customer Contact Management Association (CCMA) awarded me Manager of the Year.
In late 2022, I founded The Caring Company and have been advising companies to make sustainable changes to improve their customer contact teams.
Manager of the year
In 2021, the Customer Contact Management Association (CCMA) awarded me Manager of the Year.
17+ years of experience
In improving customer contact teams in terms of leadership, team dynamics, processes and practices.
Committed and accessible
I am highly accessible and committed to getting the best out of your team.
Consultancy Program Customer Contact Strategy
What can you expect as we start working together?
1. Clear goals
In an initial conversation, we will identify what you consider to be your biggest bottlenecks, and what results you would like to achieve.
2. Qualitative deep-dive
Next, I'll explore the employees, stakeholders, and processes. This way, I will quickly have a clear idea of what is going on in terms of leadership, processes, motivation, satisfaction and customer experience.
3. Let the data speak.
After that, it's time to find out what the numbers tell us, and how this fits with the qualitative findings. I identify trends and anomalies and identify the most impactful potential for improvement.
4. Advisory Report
Based on the analysis of all the information, I create a clear advisory report with recommendations on what is needed to achieve your desired results. These recommendations are data-driven, based on (scientific) research, or presented as a business case. No idea how to implement these recommendations? No problem, that, too, is covered by the report.
5. Aftercare
To ensure a good outcome of the process, I am available for sparring, coaching or mentoring 45 minutes per week for up to 3 months after the delivery of the consulting report. For example, because you still have a question. Or maybe you'd like to ensure the department's manager or supervisor(s) are supported with coaching.
What do others think of The Caring Company?
"From February to November 2023, Cynthia was Operations Manager Telecom for Budget Home (replacing maternity leave). In this role she was responsible for all customer service activities of our products All-in-1 and Mobile. Some of this work is also done through partners for both customer service activities as well as mechanic work. It was very pleasant working with Cynthia. She sees the big picture and knows how to translate that into the details of daily operations. She is very good at setting priorities for both the team and herself, which makes her very effective in her work. She also interacts well with different audiences and is a good sparring partner for team leaders, fellow MT members, other colleagues, partners and management. She thinks along, looks very well at market developments and is proactive and knows how to get her story across very well. Her power point skills are great and she uses them in a very functional way, which she uses to enthuse groups. In short: it was very nice and successful cooperation and I would like to see that happen again in the future!"
"I have come to know Cynthia as an innovator in the customer contact industry. She is very knowledgeable, well-read and passionate about all the new trends and opportunities the support landscape has to offer. Never afraid to try something new or different when the standard route doesn't work. Working with Cynthia is a great experience. She generously shares her knowledge, doesn't shy away from sharing her valuable opinions and makes herself available so you can set and achieve goals together."
"Cynthia and I have worked together for over 2.5 years, managing several teams in an e-commerce environment. Customer-centric thinking and customer-centric actions should be Cynthia's second nature. She not only puts the customer at the heart of the operation, but also has a genuine and authentic feeling for them. A true personification of customer care! I have personally experienced her strong leadership and engaging presentation skills. In addition, Cynthia is a dedicated, caring colleague and a great person to communicate and exchange ideas with. A true professional who I highly recommend and would love to work with again in the future."
"Optimizing customer contact is pretty much Cynthia's middle name. She is extremely knowledgeable and very professional. And also very punctual and reliable. With Cynthia you know: a deal is a deal. She is also very friendly and sociable. I found working with Cynthia truly a party. 🙂 When you want the customer contact within your company to go next level, I recommend Cynthia without a doubt."
I had the privilege of working with Cynthia for over 2 years. Starting from a customer care agent role, I progressed to a team leader position under her management. She has always expressed her confidence in me. Cynthia knows how to strike a good balance between positive feedback and raising areas for improvement. She took me by the hand where needed and let go when I needed to learn on my own. I have always found it to be nice and enjoyable. "
It's been several years since we worked together, but Cynthia is an absolute authority on customer service and leadership. Under her supervision, there was always a good ambiance within our team, The noses were always in the same direction and there was never any hostility, competition, or other forms of tension in the workplace. But at the same time, she managed to give her team members the confidence and autonomy to carry out their work in their own way. To this day, I still use techniques in my own work, which are inspired by Cynthia's leadership methods.
I have had the privilege of collaborating with Cynthia at three different companies. The 9 years we worked together have always been an incredibly pleasant and educational experience for me. Each time, Cynthia has consistently amazed me with her knowledge of Customer Care, her drive for innovation, and her ability to foster growth and development within her team.
"I have worked with Cynthia at BESTSELLER, supporting her on matters related to personnel. Cynthia has a talent for seeing what her colleagues need and when they need it, while always taking an honest approach. She was always knowledgeable about personnel processes and did not hesitate to ask for support in a timely manner. Her proactive approach to personnel management was greatly appreciated by the People team. "
"I worked with Cynthia on the board of Stiching KLIN. She proved to be a very effective colleague. Cynthia is very efficient and very intelligent, she brings a lot of original ideas and energy and is an excellent team player. It is truly a pleasure to work with her."
I have had the pleasure of working with Cynthia at Talpa E Commerce. I have always experienced our collaboration as very pleasant, and I have learned a lot from her. Cynthia is always up-to-date with the latest developments in customer contact and is not afraid to try or share new things. What I really appreciate about Cynthia is that she always seeks improvement and continues to motivate our team.
What are the results of the Consultancy Program?
✔︎ At the end of the advisory process you will have a complete advisory report in which the weak points in your customer contact operation are clearly described and substantiated with data;
✔︎ You will know exactly what is needed to achieve your desired results;
✔︎ You will be able to achieve concrete improvements in customer satisfaction, staff turnover, absenteeism and costs around your customer contact team;
✔︎ You have tools and insights to successfully lead your customer service into the future;
✔︎ Assurance of the trajectory through 45 minutes of coaching, sparring or mentoring sessions per week, up to 3 months after delivery of the advisory report.
Do you want to improve your team, but you lack the expertise and experience in-house to solve the bottlenecks?
✔︎ A sustainable customer contact strategy that achieves your goals within 3-6 months;
✔︎ Hybrid support, both from your location and remote;
✔︎ Always customized, always transparent about investment and results
✔︎ Aftercare: After the assignment, I will be available for your organization for 45 minutes per week for months for sparring, coaching, or mentoring.
Frequently Asked Questions
Each Consultancy Program is tailored to your specific needs, so you’ll receive a customized quote once the goals are clear and the requirements are established.
This depends on the complexity of the operation and the available resources. Typically, a process lasts 3 to 6 months.
You can take the consultancy track with or without interim management services If you need help managing the team, I can support you in various ways. For example, by coaching the manager(s). I can also help find the specific leadership profile that fits the team’s needs, by drawing up a profile, reading along with vacancy texts, or recommending professionals from my network. In addition, I can also help find the right profile leadership for the team by drafting a profile, reading along with job postings, or recommending professionals from my network. Would you like to combine an interim position with the Consultancy Program? Please feel free to book your match call to discuss your personal needs.
At the start of the Consultancy Program, we determine the desired goals so that you have clear advice and practical steps to achieve the desired result at the end of the process.
I base my advice not only on my expertise and experience, but also on an extensive network of experts whose knowledge and skills I can use to achieve the set result. In addition, in the three months following the delivery of the Advisory Report, you can continue to book weekly 45-minute calls for questions, sparring, coaching, or mentoring to ensure the outcome of the process.
You can choose to receive advice only, but what if you cannot implement the changes yourself? We have solutions for that, too! There are changes that I can implement and carry out for you myself. For example, when it comes to process changes within the department. Is external help needed, for example, from outside the team or the company? Then I can help by leading or directing the process Or by finding the right specific expertise within my broad network.
The program is suitable for customer contact departments with in-house or partially outsourced teams. The size of the team does not matter for the program. I have expertise with in-house as well as outsourced and offshored teams, both B2B and B2C, across start-ups, scale-ups, multinationals, and national and international teams. Still have questions if your specific situation applies? Book a free match call and we’ll discuss your situation!
You can use in this call in several ways. For example, to spar, ask for brief advice, or present a case. I can read along with vacancy texts. But you can also use this call as coaching for managers or employees in the team.
You can use it according to your needs. Three times fifteen minutes? An hour and a half every other week? Or do you prefer a workshop or training? We’ll make sure to tailor it to your needs.
You can also opt for a training or a workshop, according to your needs If you choose to leave After Care out of the Consultancy Program, I will adjust this in the quotation.
During the introductory meeting, We determine the key stakeholders and discuss their contribution I will also provide an overview of which tools I need access to. I will bring my own laptop, so please don’t worry about that for me.
I can work at your location or from my own office. This is by agreement and depends on what it takes to complete the Consultancy Program. Special requests regarding location (within the Netherlands or worldwide) can be discussed prior to the start of the Program.
I have more than 17 years of experience in the field of customer contact I have been an agent as well as a suI have been an agent, manager, and director. pervisor and (final) manager. Because of this, I understand precisely how to translate strategy, operations, data and bottlenecks. I can also translate these points into customer needs. Not only from experience, but also based on scientific theories of human behavior. From my background as a neuroscientist, I know how to link data and human behavior and how to achieve the best results here, while also making you money at the bottom line I bring the experience and expertise you lack within your organization to take the department to the next level.